Job Details

As a Digital Marketing Program Manager, you will work closely with brand teams, agencies, and internal stakeholders to develop and execute best-in-class digital marketing initiatives. Youll be the strategic bridge between creative, technology, and marketing teamsensuring seamless execution of projects across websites, native apps, and other digital platforms. If you're a proactive problem solver with a knack for building strong relationships, this role is perfect for you.

What the position offers:

• Competitive Benefits Package
• 401(k) Retirement Plan
• Paid Time Off (PTO)
• Collaborative & Creative Team Environment

What youll be doing:

Strategic Digital Marketing Execution

• Develop, manage, and execute consumer-facing marketing programs across various digital channels, with a strong focus on owned websites and native apps
• Partner with internal brand teams, developers, creatives, UX designers, and external agencies to ensure digital initiatives align with business goals and consumer expectations
• Act as the primary interface between brands, IT, and marketing suppliers, ensuring seamless collaboration and execution
• Oversee end-to-end campaign execution, from brief development to post-launch optimization, ensuring all initiatives drive engagement, retention, and conversions

Cross-Functional Collaboration & Communication

• Foster strong relationships with cross-functional teams, including creative, technology, and user experience (UX) teams, ensuring alignment and clarity on marketing initiatives
• Clearly communicate business objectives, competitive insights, and digital trends to internal stakeholders, equipping them to add value to the brand
• Work closely with IT/development teams to facilitate website updates, troubleshoot technical challenges, and optimize digital performance
• Negotiate and manage agency partnerships, ensuring efficient workflows, adherence to deadlines, and best-in-class execution

Project & Program Management

• Oversee and maintain a digital marketing roadmap, prioritizing projects based on brand objectives and business impact
• Develop and manage timelines, budgets, and deliverables, ensuring all projects are executed on schedule and within scope
• Provide detailed status updates and reports to key stakeholders, ensuring alignment and transparency
• Ensure all project documentation, including job start forms and change requests, is completed accurately and in a timely manner

Data-Driven Decision Making & Optimization

• Leverage Google Analytics and other tracking tools to monitor campaign performance, identify trends, and make data-driven recommendations for optimization
• Implement and oversee SEO strategies, usability testing, and content management tools to enhance digital effectiveness
• Review and analyze performance metrics across all digital programs, providing insights and actionable improvements

Compliance & Brand Consistency

• Ensure all consumer-facing materials meet legal, medical, and regulatory guidelines while maintaining brand voice and messaging consistency
• Conduct quality assurance (QA) checks to ensure marketing content aligns with brand standards and business objectives
• Collaborate with legal and regulatory teams to secure necessary approvals before content deployment

Process Improvement & Innovation

• Identify opportunities to streamline processes and improve team efficiency in campaign execution
• Stay ahead of emerging digital marketing trends, tools, and technologies, bringing innovative ideas to enhance brand engagement
• Lead post-campaign retrospectives, ensuring lessons learned are documented and applied to future initiatives

Who were looking for:

• Bachelors degree preferred in Marketing, Business, or a related field, or equivalent experience
• 5+ years in marketing program management, agency account management, or brand marketing
• Strong ability to foster trust and collaboration with internal and external stakeholders as well as negotiation
• Excellent written and verbal communication skills, with the ability to present ideas clearly
• A proactive and solutions-oriented mindset, with the ability to navigate roadblocks
• Ability to lead teams, manage multiple projects, and ensure timely delivery
• Familiarity with Google Analytics, SEO, content management tools, and digital marketing strategies
• Proficient in Microsoft Word, Excel, and PowerPoint; familiarity with design software is a plus

Seniority level

Associate

Employment type

Full-time

Job function

Marketing

Industries

Staffing and Recruiting