Job Details

Overview

Placement Type: Permanent

Salary: $150K + bonus

Start Date: 09.29.2025

Fully Remote Opportunity

Are you ready to lead an essential acquisition channel at one of the fastest-growing legal services brands in America? We're on the lookout for a Director of Paid Social Advertising who thrives at the intersection of creativity, analytics, and leadership. If you're passionate about driving impactful campaigns and enjoy a hands-on role, this is your chance to make a significant impact!

You will work directly with the Chief Marketing Officer, owning the complete paid social roadmap—from campaign design and execution to in-depth measurement and optimization. Your collaboration with decision science, creative, and operations teams will ensure our advertising efforts yield measurable ROI while aligning with aggressive growth objectives.

About the Company

Join a rapidly growing, nationally recognized legal services brand that is transforming marketing within the law firm industry. Having achieved impressive triple-digit growth year-over-year, our client is proud to be featured on the Inc. 5000 list of fastest-growing companies in America, thanks to their innovative digital strategies and commitment to performance-driven marketing.

Key Responsibilities

• Lead and expand the paid social strategy across platforms including Meta (Facebook/Instagram), TikTok, Snapchat, YouTube, and emerging channels.
• Design, test, and optimize performance-driven campaigns focused on client acquisition and ROI.
• Collaborate with creative teams to develop high-performing content tailored for each platform.
• Implement sophisticated measurement strategies such as incrementality testing, lift studies, and attribution modeling.
• Transform performance data into actionable insights and communicate meaningful results to senior leadership.
• Build and mentor a high-performing paid social team as budgets and scope evolve.
• Stay ahead of algorithm changes, platform updates, and industry trends to maintain a competitive edge.
• Encourage a culture of speed, experimentation, and continuous improvement within the team.

Skills & Qualifications

• 5+ years of experience in paid social advertising, including at least 2 years in team management and mentorship.
• In-depth expertise across major social platforms (Meta, TikTok, YouTube, Snapchat) and familiarity with emerging channels.
• Strong background in audience segmentation, bidding mechanics, and creative testing methodologies.
• Proven ability to run advanced measurement frameworks and derive insights from complex performance data.
• Exceptional analytical and storytelling capabilities, with a talent for influencing senior stakeholders.
• Demonstrated success in scaling campaigns and budgets while achieving measurable business outcomes.

Why This Role?

• Impact: Your contributions will directly drive client acquisition and brand growth in a dynamic legal sector.
• Leadership: Take ownership of the roadmap, the team, and strategic direction for paid social.
• Pace: Join a company that values speed and ambition; your ideas will be implemented and scaled rapidly.
• Innovation: Leverage strong creative and analytics support to push the boundaries of paid social advertising.

What The Client Offers

• Competitive compensation package.
• Medical, dental, and vision insurance.
• 401(k) with company match.
• Company-paid life insurance.
• Remote-first work environment.
• Join a high-growth, innovative brand poised to make substantial changes in the legal industry.