Job Details

Overview

Marketing Manager, Institutional Product Marketing – ACS Publications. The Institutional Product Marketing team develops and executes strategic marketing initiatives to promote ACS Publications' portfolio of publications, products, and services to libraries, academic institutions, corporations, and government organizations worldwide. This includes marketing subscription access to online journals, ebooks, industry news, data products, and our growing pipeline of offerings.

Responsibilities

• Develop and implement comprehensive marketing strategies and tactical plans (in partnership with Field Marketing) for ACS Publications' institutional product portfolio, including online journals, ebooks, news platforms, and data solutions.
• Drive market research and analysis to identify customer needs, market trends, and competitive landscape to inform product positioning and messaging.
• Develop compelling product positioning and messaging that resonates with institutional buyers and clearly articulates the value proposition of ACS Publications' offerings.
• Create high-quality marketing content (used by Field Marketing and Sales teams) across channels (website copy, brochures, email campaigns, presentations, advertisements, case studies, and more), demonstrating strong writing and composition.
• Plan and execute successful new product launches for the institutional market, including target audience definition, launch plans, and supporting marketing materials.
• Collaborate with Field Marketing, Sales, Product Development, and other internal teams to ensure alignment on marketing strategies, positioning, and sales enablement.
• Manage marketing budgets and track KPIs to measure effectiveness and enable data-driven decisions.
• Present marketing plans and results to internal stakeholders.
• Stay informed about industry best practices and emerging trends in B2B marketing and scholarly publishing.

Requirements

• Bachelor's degree from an accredited four-year college or university.
• 4-6 years of progressive experience in marketing and/or sales, with a strong focus on B2B marketing.
• Experience creating marketing campaigns aligned with standard frameworks such as Forrester.
• Experience creating a wide range of marketing content (digital and print) in support of sales goals.
• Successful experience launching new products in a B2B environment.
• Understanding of the "Pragmatic Framework" or similar structure.
• Exceptional written communication skills, including strong writing, grammar, and attention to detail.
• Proven ability to develop compelling product positioning and messaging.
• Strong analytical and problem-solving skills with the ability to interpret data and generate actionable insights.
• Excellent project management and organizational skills with the ability to manage multiple projects and meet deadlines.
• Fluency in English (written and spoken).

Location and Compensation

• Eligible to work in either Washington, DC or Columbus, OH.
• Compensation: DC area $80,000–$95,000 per year; OH area $70,000–$85,000 per year.

Additional benefits include paid vacation, sick leave, holidays, health insurance, flexible spending accounts or health savings accounts, dental, life and vision insurance, retirement benefits, disability coverage, and remote-work options where applicable.