Job Details

Overview

The American Chemical Society (ACS) is the world's largest scientific membership association and one of the top ten peer-reviewed science publishers in the world. The Publications Division of ACS has characteristics of a medium-sized commercial STM publishing company and serves to generate revenue to support the Society's programmatic activities and advance knowledge in chemistry and the chemical enterprise.

About ACS Publications and Marketing

ACS Publications is focused on supporting the mission through products and services for researchers and the scientific enterprise. We believe transformative technologies such as Artificial Intelligence (AI) will drive the transformation of our industry, accelerating the dissemination of scientific discovery.

The Institutional Product Marketing Team

The Institutional Product Marketing team develops and executes strategic marketing initiatives to promote ACS Publications' portfolio of publications, products, and services to libraries, academic institutions, corporations, and government organizations worldwide. This includes marketing subscription access to online journals, ebooks, industry news, data products, and new offerings. The team is complemented by the Field (Revenue) Marketing team and the Journal Product Marketing team.

The Opportunity

ACS Publications is seeking a highly motivated and experienced Institutional Product Marketing Manager to develop and implement impactful marketing strategies for institutional offerings. The ideal candidate will be an intelligent, self-directed, self-motivated, and exceptionally strong written communicator with a proven track record in business-to-business (B2B) product marketing and new product launches.

Position Summary

The Institutional Product Marketing Manager will develop and execute marketing plans to drive awareness, engagement, and adoption of ACS Publications' institutional products and services. This role requires strong understanding of the B2B marketing landscape, experience with the Pragmatic product lifecycle, and exceptional written communication skills to develop compelling positioning, content, and marketing materials.

Responsibilities

• Develop and implement comprehensive marketing strategies and tactical plans (in partnership with Field Marketing) for ACS Publications' institutional product portfolio, including online journals, ebooks, news platforms, and data solutions.
• Drive market research and analysis to identify customer needs, market trends, and competitive landscape to inform product positioning and messaging.
• Develop compelling product positioning and messaging that resonates with institutional buyers and clearly articulates the value proposition of ACS Publications' offerings.
• Create high-quality marketing content (used by Field Marketing and Sales teams) across various channels, including website copy, brochures, email campaigns, presentations, advertisements, case studies, and more, demonstrating exceptional writing composition skills.
• Plan and execute successful new product launches for the institutional market, including defining target audiences, developing launch plans, and creating supporting marketing materials.
• Collaborate closely with Field Marketing, Sales, Product Development, and other internal teams to ensure alignment on marketing strategies, positioning, and sales enablement.
• Manage marketing budgets and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and make data-driven decisions.
• Present marketing plans and results to internal stakeholders.
• Stay informed about industry best practices and emerging trends in B2B marketing and scholarly publishing.

Requirements

• Bachelor's degree from an accredited four-year college or university.
• 4-6 years of progressive experience in marketing and/or sales, with a strong focus on business-to-business (B2B) marketing.
• Experience creating marketing campaigns that align with a standard framework such as Forrester.
• Experience creating a wide range of marketing content, including digital and print materials, in support of sales goals.
• Successful experience in launching new products within a B2B environment.
• Demonstrated understanding of the "Pragmatic Framework" or similar structure.
• Exceptional written communication skills, including strong writing composition, grammar, and attention to detail.
• Proven ability to develop compelling product positioning and messaging.
• Strong analytical and problem-solving skills with the ability to interpret data and generate actionable insights.
• Excellent project management and organizational skills with the ability to manage multiple projects simultaneously and meet deadlines.
• Fluency in the English language (written and spoken).

Location and Compensation

This role can be based in our Washington, D.C. or Colombus, OH offices. A reasonable rate of compensation for this position is:

• For DC, between $80,000-95,000 per year.
• For OH, between $70,000-85,000 per year.

Benefits and Conditions

ACS currently provides the following benefits for this position: paid vacation leave, paid sick leave, paid holidays, health insurance, flexible spending account or health care savings account, dental insurance, life insurance, vision insurance, retirement benefits, short- and long-term disability, and 4-week work from anywhere; each benefit is subject to the terms of the applicable program. Additional benefits may apply based on skills, experience, and location.

Any actual offer of employment, reflecting the total compensation package and benefits, will be made in the sole discretion of ACS. ACS reserves the right to amend or modify its employment benefits and compensation structure at any time.

Equal Opportunity

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.