Job Details

Brand Manager Internship

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

Our Abbott Nutrition US headquarters located in Columbus, OH, currently has opportunities for Brand Manager Internship. The intern position will be responsible for the day-to-day management and implementation of key tactics within consumer or healthcare professional initiatives. The intern will manage key projects and work cross-functionally with marketing brand team. This role will have the opportunity to help identify strategic opportunities and execute marketing tactics to accelerate brand growth.

Role and Responsibilities

• Brand Learning
  • Understand 4 P's of Brand
  • SWOT analysis
  • Business Drivers
  • Success Metrics
  • Competitive Assessment
• Deliver Results
  • Develop a strategic plan based on identified problem to solve; using all available resources
  • Show initiative and ownership of project
  • Complete project tasks and provide next steps to execute plan during final presentation
• Communication
  • Provide updates on project status to mentors and manager
  • Provide formal mid-point presentation of project(s)
  • Deliver final presentation to Sr. Leadership
  • Show initiative to develop relationships with marketing and cross-functional team
• Analytical / Financial Acumen
  • Understanding of Brand P&L
  • Brand specific / Project specific budget management
  • Investment Recommendation
• Content / Claim creation (Project Dependent)
  • Marketing task tool
  • Insights and Creative Brief writing
  • Medical, Legal and Regulatory review process

Internship Details

• 12-week program
• Paid Internship
• Housing & transportation provided (if meet criteria)
• Internship's location: Columbus, OH

Basic Qualifications

• Completed at least three years of college education before beginning internship
• Must be enrolled in school the semester following your internship
• Pursuing a bachelor's degree in: Marketing, Communications, Management, or Project Management
• Initiative to identify opportunities and develop plans to drive business performance
• Strong communication and collaboration skills
• Business analytics and KPI tracking capabilities
• Proven digital marketing skills
• Authorized to work in the United States without requiring sponsorship now or in the future

Preferred Qualifications

• Strong academic performance (GPA = 3.0/4.0)
• Relevant marketing and leadership skills
• Desire to work in the healthcare field
• Demonstrated oral and written communication skills

The base pay for this position is $16.45 $32.85 per hour. In specific locations, the pay range may vary from the range posted.