Job Details

Assistant Marketing Communications Manager role at Franklin International

Franklin International, a leading manufacturer of adhesives, coatings, and sealants is currently seeking an Assistant Marketing Communications Manager for our Construction Marketing Department. This position reports to the VP of Construction Marketing and is responsible for the development, management and implementation of the strategic internal and external marketing communications initiatives of the Construction Products Division within the corporate marketing function.

Fundamental Job Tasks

• Increases awareness of the Titebond brand through creative social media strategies.
• Manages social media campaigns and engagement tracking and analysis with YouTube, Instagram, Facebook and LinkedIn.
• Creates new opportunities for marketing content and brings specific social media marketing experience and skills to help advance our program to even greater levels.
• Develops and executes digital communications programs that increase exposure and sales of new products to online outlets while driving engagement and traffic to Titebond.com.
• Manages a yearly Constant Contact calendar to communicate with internal and external personnel including sales representatives, customers and contractors.
• Writes SEO blog posts for use in the digital space.
• Oversees development and implementation of digital advertising programs through key online retailers.
• Develops digital content to support social media, Retail Division and individual product line goals.
• Serves as the project lead with the marketing communication department to develop content for YouTube and social media channels, working with outside agencies as needed for any additional content.
• Contributes to script writing, shot list and prop and set development for all Titebond and company videos.
• Ensures a consistent brand and product image working in conjunction with the marketing team.
• Assists product managers with marketing program for product line and marketing communications projects.
• Works with Retail Division to ensure all product-related information and content is accurate and up-to-date on retailer websites.
• Attends and supports key tradeshows as needed.
• Promotes project/product success by thorough communication and team-building.
• Assists in vendor selection for relevant product-related initiatives.
• Builds trust and teamwork between internal personnel by understanding the needs and concerns of key departments as they interact with the marketing team.

Supervisory Responsibility

• Management of marketing interns

Knowledge And Skills

• BS degree in Marketing or related field and 1-2 years' experience, or 5+ years of equivalent experience.
• Must possess excellent written and verbal communication skills.
• Good computer skills and experience with social media such as YouTube, Instagram, Facebook and LinkedIn are necessary.
• Must have the ability to manage multiple tasks at once, be detail-oriented, flexible and possess creative problem-solving skills.
• Excellent team player, energetic and quick to understand tasks at hand.
• Strong sense of self-motivation and an ability to adapt to the job at hand.

Working Conditions

Most frequently, the incumbent of this position performs his/her work in a standard office environment. May be exposed to occasional noise and temperature exposure at customer locations and/or industry trade shows. Occasional need to be in Franklin's manufacturing operations; when in such environments, appropriate eye, ear, head, foot and hand protection, as well as appropriate clothing, is required. Overnight or day travel may be required up to 20% of the time for seminars, trade shows, customer visits, etc. This may include travel on short notice and/or on weekends.

About Us

Based in Columbus, Ohio, Franklin International is among the largest privately held manufacturers of adhesives and sealants in the United States. We opened in 1935 as the Franklin Glue Company and today are known as Franklin International to reflect our global distribution across 60 countries on six continents around the globe. Our Construction Building Products division provides the Titebond brand of glues, adhesives and sealants for use in woodworking and all facets of residential and commercial construction. Franklin International employs over 400 people in its laboratory, R&D center, sales/marketing offices and manufacturing facility, all located at its corporate headquarters in Columbus, Ohio. We are an American family-owned, U.S.-based company and our products sold in the U.S. are made in America.

Franklin International is proud of our family-friendly atmosphere. We are small enough that people know your name, but big enough to have the resources available to do amazing things within our industry. Our award-winning benefits program includes a wide range of benefits from medical, dental, and vision insurance to more unique options like a free on-site fitness center, 529 Plan matching, and adoption support. Our average employee tenure is over twelve years; learn more at www.FranklinInternational.com.

Our Vision: To be the most trusted adhesion company in the world.