Job Details

Senior Associate, Institutional Marketing

Join Hamilton Lane, a global leader in private markets, as we scale to meet the demands of our growing client base. Here, you'll work with ambitious, high-performing teams built on integrity, candor and collaboration, backed by our market-leading data and technology. We invest heavily in our people and our partners, giving you the platform to enrich lives, safeguard futures and grow your career.

The Opportunity

The Senior Associate, Institutional Marketing plays a hands-on role in executing Hamilton Lane's institutional marketing strategy. This role is responsible for owning the planning, coordination and activation of thought leadership-led marketing initiatives, ensuring investment insights are intentionally deployed across paid and owned channels to engage institutional audiences, advance prospects through the funnel and support Sales priorities. The Senior Associate, Institutional Marketing ensures campaign content is purpose-built, performance-driven and tightly aligned to fundraising objectives.

Key Responsibilities

Integrated Campaign Execution

• Lead the end-to-end content campaign workflow by managing execution, timelines, approvals and activation of content across multiple formats.
• Establish clear objectives, target audiences, messaging frameworks and activation plans for each major marketing initiative.
• Execute integrated campaigns across email, web, paid advertising and social media, ensuring cohesive deployment across touchpoints.

Performance Measurement & Optimization

• Define and track KPIs tied to awareness, engagement, lead generation and funnel progression, using insights to continuously optimize campaigns.
• Leverage performance data to inform optimizations, improve conversion and refine audience segmentation across the institutional funnel.

Cross-Functional Collaboration

• Collaborate closely with Product, Investments, Sales and Compliance to ensure campaign content is accurate, on-brand and aligned with firmwide priorities.
• Partner with Private Wealth Marketing, Event Marketing, Digital Marketing and Creative Services to optimize integration and effectiveness.
• Serve as a strategic partner to internal stakeholders, advising on structure and format based on campaign goals and audience needs.

Operational Excellence & Content Governance

• Support execution of the institutional editorial calendar, aligning content timing with fundraising milestones.
• Manage multiple projects simultaneously, maintaining momentum and quality in a fast-paced, deadline-driven environment.
• Continuously refine processes to improve efficiency, clarity and scalability of content production and activation.

Qualifications & Experience

• Bachelor's degree in Marketing, Communications or related field
• 7+ years of experience in marketing, content strategy or related roles, preferably within asset management, alternatives or financial services
• Demonstrated experience developing strategic content that supports marketing campaigns and business objectives
• Proven ability to collaborate cross-functionally and manage multiple priorities with precision
• Strong attention to detail, highly organized, process-oriented, proactive and able to handle multiple assignments and deadlines
• Strong problem-solving skills; responsive and flexible to evolving responsibilities and dynamic environment
• Working knowledge of CRMs, marketing automation, web analytics, SEO and SEM skills a plus
• Proficiency in Microsoft Office (Word, PowerPoint, Excel); familiarity with campaign workflows and digital distribution a plus

Benefits

At Hamilton Lane, our benefits philosophy is simple: to provide our employees with a competitive suite of benefits and services to help navigate through the complexities and challenges of working, living, raising a family, and eventually retiring.

To do this, Hamilton Lane offers the following benefits:

Enhancing Your Physical and Emotional Health

Employees have access to healthcare coverage, mental health resources, health & fitness reimbursement program, and Wellness Rewards Program.

Developing Your Career

Tuition and certification reimbursement programs are available, along with continual education and development trainings for you to grow with Hamilton Lane.

Supporting Your Family & Community

For our communities, Hamilton Lane provides paid time off to volunteer and compensates for referring qualified candidates that join our team.

For growing family, we offer an adoption reimbursement program, paid time off for new parents and newlyweds, and provide travel support for nursing parents.

Safeguarding Your Financial Wellbeing

Hamilton Lane contributes to retirement programs and offers an employee stock purchasing plan.

Hamilton Lane is an affirmative action-equal opportunity employer. All qualified applicants will be considered for employment without regard to their race, color, creed, religion, sex, pregnancy, national origin, ancestry, citizenship status, age, marital or partnership status, sexual orientation, gender identity or expression, disability, genetic predisposition, veteran or military status, status as a victim of domestic violence, a sex offense or stalking, or any other classification prohibited by applicable law.

If you need a reasonable accommodation to complete your application, please contact Human Resources at humanresources@hamiltonlane.com.

Hamilton Lane is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Hamilton Lane via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Hamilton Lane. No fee shall be paid in the event the candidate is hired by Hamilton Lane as a result of the referral or through other means.