Cengage Group in Wilmington, DE is seeking a skilled Demand Generation Marketing Manager to lead the strategy for building a robust pipeline of institutional customers. The role involves translating growth goals into effective campaign strategies across multiple channels while collaborating with Sales and Product Marketing. Candidates should have at least 8 years of experience in demand generation with strong analytical capabilities and team leadership skills. The position offers a competitive salary range of $138,200 - $179,650 with an annual bonus target.J-18808-Ljbffr